JOSE SUAREZ

 José Suarez is an A&R and music business strategist working at the intersection of Latin urban music, digital strategy, and creator development. Based in Los Angeles, Orlando, and Medellín, he partners with multi-platinum producers and composers — including Steven Montoya, whose catalog surpasses 165M+ streams — to shape the sound, identity, and long-term growth of emerging Latin artists.

Specializing in artist development, release strategy, and streaming optimization, José has executed digital campaigns that increased audience growth by 40% within 60 days and boosted artist engagement by 35% through targeted content and strategic insights. He leverages advanced analytics across Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, and Music Connect to guide artists toward sustainable, data-driven results.

Before entering the music industry, José served 7+ years in the U.S. Army, managing over $50M+ in global logistics operations across Europe and the Middle East. He earned multiple Army Achievement Medals for leadership and operational excellence, developing the discipline and precision he now applies to A&R, creative direction, and high-pressure artist campaigns.

José holds both a Bachelor’s and Associate’s degree in Music Business from Full Sail University and was inducted into the National Society of Collegiate Scholars (NSCS) for academic excellence and leadership.

Today, he continues to develop artists, direct brand strategy, negotiate contracts, and build partnerships across labels, management teams, and DSP curators — with one mission:
Elevate Latin culture, empower creators, and build careers that last.