“Precision. Consistency. Purpose. The same principles I learned in the Army are the ones I use to develop artists. ” - José Suarez
2025 Roster Impact Summary
2025 Performance Highlights
Collaborative A&R, Artist Development, and Creative Strategy
Pachira Records’ 2025 performance was the result of a strong team effort across our roster and creative partners. Together, we reached over 182 million streams, nearly one billion views, and more than one million fan-created videos across platforms.
My contribution focused on supporting A&R direction, artist development, creative planning, and helping align releases within the Latin Urban market. This project represents what can be achieved when a committed team moves with purpose, alignment, and vision.
Steven Montoya Songwriter Catalog Highlights
Top Performances Across Major Latin Releases
This catalog summary highlights the work of songwriter Steven Montoya (legal name: John Stiven), presented by Pachira Records, and showcases his contributions across multiple high-performing Latin releases. His catalog includes major records such as “Todos Mienten” (61M+), “3:33” (29M+), and “Suerte Con Ella” (19M+), alongside several emerging hits across the Colombian and Latin urban market.
My role focused on supporting creative direction, assisting in aligning artists and producers, and contributing to the overall development of records within the roster. This catalog represents the combined work of Steven Montoya, collaborating artists, producers, and our internal team all working together to deliver impactful releases within the Latin music space.
Press photos
A&R & Artist Development.
Specializing in Latin Urban & Global Latin Markets
Associate & Bachelor of Science in Music Business — Full Sail University NSCS Scholar recognized for excellence in academics, leadership, and achievement.
U.S. Army Veteran 7+ Years across Global Logistics & Mission Support
1PERCENT PODCAST
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